I have a copy of lovemarks sitting on my bookshelf that I have a slight (ironic) love/hate relationship with. Great book, great theories on human beings and emotional bonds. But while the guy has good ideas, his intentions cause me concern, partly as he is preaching PR rather than anything else, and PR can be such a tainted and misleading practice (even moreso than our beloved advertising). His mentions of responsibility usually stop at the customer and the company, it doesnt seem that he feels he has any due responsibility to the world, which is something i disagree with on a personal level. Being a part of the advertising industry, I dont sit on a high horse about this, but nor do i neglect it and call it love.
"Business is meant to make the world better" and all the other hoopla that he writes tends to come off as a big pat on the back of the industry and a self justification of potentially immoral and blind capitolism. The advertising world has had a trend in the past few years to sell itself in exactly this way, focussing on keywords like love and making themselves almost sound like hippies, but few agencies actually come to terms with making any trully tangible output with it. The trend is finishing tho, and alot of agency people balk at the mention of this sort of empty stuff now.
Brilliant advertising excercise for S&S when it came out tho, I can only guess at how much more work and admiration it got them (using the exact same methods it preaches too).
On a related note Semon i think you'd get a kick out of a bbc show called Absolute Power. Brilliantly snappy writing about a fictional PR firm in London (its another love/hate thing for me.)