Nope, all different people see things differently. Different people get different feelings from different colors. Some people find comfort in order, others like more freedom. Plenty of motion makes some sick while not enough bores others to death.
The human population is so diverse in these areas that the definition of art has always been debated.
And Yes, the "rules" were just arbitrarily invented over the years by people who think they know what other people think.
No offense Sao, you are a wise man, but there are many factors to consider when developing artwork. One of the big ones being a “target audience” if applicable.
And it's all too often that big shots at ad agencies and professionals of the visual/audio communication industry (Like you and I) forget that what looks good to us is very different from what looks good to the end recipient.
The fact is, most normal folks don't have any idea the detail and precision we put into this stuff. I mean if you're doing it for you then that’s one thing. But if you are attempting to produce something with mass appeal then that changes everything and you need to be dynamic, not held in place by "rules".
Take for instance some basic practices for adjusting the colors of your finished work. Most would say, well, you have to look at your waveform monitor and adjust your white and black levels. But the fact is if you made some whacky car that did 3 flips, turned into a turtle and started breathing fire, average Joe is probably going to lose his stuff and be like "dude that is SWEET" even if your whites were all zebra and your colors never left your SMPTE bars.
Look at South Park. Now that is some crappy work, totally lacking any form and/or composition. And the colors remind me of when some of my childhood female friends first discovered lipstick. But what makes that work? Aside from the humor and content, it's the style. Those guys just wanted to get across there ideas and kept it cut, dry & crappy. But the style is what makes it. Of course, for those who like it.
Further more the "rules" for typography are always changing. Some brilliant master mind artist is always putting two whacky type faces together and changing how we perceive typography. And it just keeps evolving until, and my guess would be, that everything is acceptable.
So, what are motion graphics? Do they have to be 3D, 2D, polished or gritty? Do they have to be anti-aliased, consistent, well contrasted or can they just be mere vessels to relay our thoughts and messages?
Another good example is Pizza. What do we consider pizza. Well, there has to be some bread involved. Does it have to be round? No, we put "pizza" on French bread all the time. It doesn't even require tomato sauce, hence white pizza. And does it even have to taste good? Nah, anchovies are nasty, but some people like that garbage. And today we accept all types of stuff as "pizza" because brilliant people who had no "regard" for the "rules" kept pushing it in all different directions.
Now, lets say that you wanted to look like a motion graphics artist from the 21st century, well then you're going to have to "imitate" some techniques and practices. But if imitation is not your goal then forget about what other people think has to be done.
So, do I think Eman’s work is ready for the big time? No. But, I do believe that perhaps, in some ways the big time may not yet be ready for Eman.
My main point is this:
When it comes to creating, the ONLY "rule" is that there are NONE.
Being open minded is pretty much the definition of creativity.
And sometimes it either works out or it doesn't. Either you captivate many eyes and ears or you don't.
So forget the rules that you didn't make up and make your own. Just keep in mind, that other people will always get pissed off that you still call it “Pizza”.