Developing original motion ideas in MoGraph Central Posted January 9, 2013 · Report reply Animating means putting something to life. Thats why i usually try to imagine how it feels to be the animated object. Does a bouncing logotype feel happy - or does the bouncing cause some serious headaches? How does a camera feel, that is rigged to a racing car at 270 kph etc.? Then i “simply” try to express this feelings via keyframes. (And since simulations are made to simulate the behaviour of “dead” objects, i rarely use them for “hero” objects).