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Opening title sequence for ITV1's coverage of the 2011 Rugby World Cup. http://vimeo.com/28811172 A mixture of archive VT, rotoscoping and rotomation were used in conjunction with Fume FX, C4D Jawset and AFX Particular along with stock ink footage to create the flowing inks which are both a reference to the flowing plays and set pieces in the game of rugby and the inks used in traditional Maori tattoos. The landscapes are also a reference to the Maori word Aotearoa, translated as 'the long white cloud', Aotearoa is commonly given as the Maori name for New Zealand. This was the first time that we at Jump used Fume FX simulations rendered with Krakatoa. Provided by Play Nicely based in Bristol, UK we composited and graded their particle renders around our original camera move. I look forward to any feedback or comments you may have. Lee