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I've been on mograph since 2004 and back then success looked like being picked up by a production company or studio and being represented as an artist or director. Then you'd spend all your time doing pitch work to agencies trying to get brand jobs, and doing music videos on the side to try out new ideas (that would then be picked up as style for a TVC). More recently, has there been a shift to video producers (videographers, mographers, VFX, animation) moving in-house? I was looking on Linkedin at big companies like Microsoft, Evernote, Xero, Nokia etc and they all have in-house video producers. When I dug a little deeper, and had a look at who they were, they were all freelancers only a couple of years earlier. Are we seeing a shift in the video world? Are companies now moving away from using production companies, or studios (and agencies) for the majority of their video, and doing it in-house? Are marketing departments now demanding video production skills from their teams? Let me know if this has happened to you, or if you've seen this shift.