!mpossible Pictures Designs Visually Stunning Show Open For New TV Series “Hometown Gospel”

[hypester 0]

!mpossible Pictures, an award-winning creative digital studio, has just created a gorgeous show open and graphics package for “Hometown Gospel,” a new series on the Gospel Music Channel.

 

The “Hometown Gospel” show is a travelogue featuring several cities across the US with a robust gospel music history and a thriving modern gospel music vibe. The world premiere of the show provided a peek into the music roots of Detroit.

 

The visually vibrant show open for “Hometown Gospel” incorporates slick animation and reflective surfaces as the camera takes viewers through a 3D cityscape – complete with buildings, water tower, light poles, and birds -- and ends up in front of a church.

 

!mpossible Pictures was tasked with designing a unique show open and graphics package for the new series that would also maintain consistency with the Gospel Music Channel brand.

 

“I’ve been a big fan of !mpossible’s work, and was looking for the right opportunity to collaborate with them,” remarks Randy Martin, Executive Producer of Flying Saucer Films, the show’s production company. “The ‘Hometown Gospel’ package was the perfect project for them. Gospel Music Channel has a fantastic on-air identity so the bar had been set very high for us with this new show. !mpossible came up with a design that blew the roof off!”

 

Jean Pichot, the designer for !mpossible Pictures, presented the concept of traveling in 3D space, as well as initial animations of the open to the client for review. Once the design was approved, Pichot worked on photographing various elements around a town and then re-creating and layering them in 3D. This also included accentuating the levels of reflections, light flares and color tweaks.

 

“Jean’s work is spectacular,” comments Steve Urbano, !mpossible Pictures Creative Director. “We felt his design aesthetic was the perfect fit for this project. He created an open that is layered with natural and organic elements of a typical city, yet is graphically stunning.”

 

Once the open was approved and built, it became the design theme for the rest of the graphics package for the show. !mpossible delivered a complete graphics package for “Hometown Gospel” including bumpers, lower thirds and backgrounds.

 

“The Gospel Music Channel has a very open design sense regarding the look of their network,” concludes Urbano. “But since the network is so new, their only criteria was that we incorporate the network’s logo into the show graphics. !mpossible was really excited to help the network launch this series and we got a lot of freedom from them to turn the ideas we had into reality for the graphics package.”

 

Airdate: December 2006

 

Client: Gospel Music Channel

Director of Production & Operations: Rex Humbard

Creative Director: Kevin MaGann

 

Production Company: Flying Saucer Films

Executive Producer: Randy Martin

 

Creative Digital Studio: !mpossible Pictures

Creative Director: Steve Urbano

Designer: Jean Pichot

Producer: Julie Morrandez

 

Music Company: Soundbyte

Composer: John Roberts

 

Sound Design/Audio Post Company: Straight Shooter

Sound Designer: Lee Rimmer

 

ABOUT GOSPEL MUSIC CHANNEL:

Launched in October 2004, Gospel Music Channel is the first 24-hour all-music television network devoted to the best of gospel/Christian music. Led by cable network veterans Charley Humbard, Discovery Channel’s former general manager of digital networks, and Brad Siegel, former president of Turner Entertainment Networks, Gospel Music Channel is currently available on cable systems in 90 markets and more than 3000 cities nationwide. From the soulful sounds of Yolanda Adams to the country roots of Randy Travis, to the contemporary stylings of Kirk Franklin, Mercy Me, and Amy Grant, the Gospel Music Channel celebrates a musical genre that crosses cultures and generations and delivers a fan base so large it deserves its own network.

 

ABOUT !MPOSSIBLE PICTURES:

Located in the heart of historic Lower Downtown Denver, creative digital studio™ !mpossible Pictures produces commercials, network promos and design for television and advertising clients. The company of directors and artists tirelessly guides their clients through a unique process to realize their most ambitious visions. Services include creative direction, live action production, broadcast design, animation/visual effects, editorial, and finishing utilizing industrial strength tools like Flame, Smoke, Softimage XSI, Maya as well as After Effects and Final Cut.

 

!mpossible Pictures has produced award-winning work for clients such as Disney, Universal Studios, Discovery Channel, National Geographic Channel, DISH Network, and Ford. In addition to past Emmys, Clios, Addys and Art Directors awards, the artists of !mpossible Pictures recently won a 2006 Gold BDA Award in Total Package Design for the NRB Network, as well as regional Emmys for their graphics package for the Colorado Avalanche NHL team and a commercial for Ford Motor Company.

 

!mpossible Pictures is located at 1617 Wazee Street, Denver, CO 80202.

T: 303.893.0900. F: 303.893.1161.

www.impossiblepictures.com

 

# # #

[Guest Sao_bento]

Oh hypster - how I await your next post.

[drnz 0]

hypester is more like it.

[igorschmigor 2]

it's getting annoying.

[Guest Sao_bento]

it's getting annoying.

The PM has been sent.

[microdot 0]

is this 'Design in Motion'?

[xdozex 0]

!mpossible Pictures, an award-winning creative digital studio, has just created a gorgeous show open and graphics package for “Hometown Gospel,” a new series on the Gospel Music Channel.

 

The “Hometown Gospel” blah blah blah

# # #

 

Cheesecake

[silatix 0]

Why would we care..

[SermonOfMockery 0]

has just created a gorgeous show open

avoid passive voice

[microdot 0]

kind of an interesting example of PR, and knowing your audience.

 

If it was posted as a friendly 'Yo guys, check this out!", was short and to the point, and at least appeared earnest, it probably would've been well received.

 

Maybe.

 

 

Diff dynamics.

[Guest Sao_bento]

kind of an interesting example of PR, and knowing your audience.

 

If it was posted as a friendly 'Yo guys, check this out!", was short and to the point, and at least appeared earnest, it probably would've been well received.

 

Maybe.

Diff dynamics.

Definitely. Originally Hypester had asked before posting her first post, and I said it would be OK to post stuff for clients - so the blame lays squarely on me. At the time I was expecting examples in the posts, combined with PR text. Clearly the text only stuff doesn't work here. Since this post went up, I've had a PM conversation with Hypester and cleared it all up.

[hotbuttertrucker 0]

Yo, I don't know about the pr thing from Impossible, but Pichot is awsome. Would have been good to see a link to the project.

Edited January 13, 2007 by hotbuttertrucker

[UNIKFREK 0]

show the work! All that effort in all that reading in the world's longest post...and for what?

 

helloooooooooooo...show us the work.

 

 

forget it. maybe I'll just ask Pichot myself.

[juicysauce 0]

I remember talking about this at Promax/BDA with a few people. I get a lot of press releases, and I use the same routine with all of them:

 

1. Check for links to QTs. If they're aren't any, I move on.

2. If there are links, I watch the movie(s). If the project snares my interest, I scan for credits or relevant details. Very rarely do I read the press release in its entirety.

3. If I'm really impressed, I ask the PR rep if I can do a Q&A or get some preproduction art.

 

The most effective PR I've experienced is exactly what was suggested above by microdot. It might look something like this:

 

"Hey Justin, I just got word that I can share this new project with you from Studio X. It's not earth-shattering but the camera work is pretty impressive and Studio X also wrote the spot. If you want preproduction art and/or for me to set up an interview, let me know."

 

Now that I think about it, I have never received such an email. If I did, I think I would actually shout with joy. I may even cry.

[hypester 0]

Hi Everyone,

 

So sorry!! Please don't be mad. We know we've been the source of your irritation

 

As the Mograph moderator has explained, we were going back and forth about the best way for us to post news on cool projects for several weeks.

 

The link to this particular project for !mpossible Pictures should have been included.

 

Here it is for your viewing pleasure:

 

www.impossiblepictures.com/login/

username: hype

password: access!

 

The QuickTimes are in the GMC_HometownGospel folder.

 

Let us know what you think! And our apologies again.

 

Hypester

[juicysauce 0]

Hi Everyone,

 

So sorry!! Please don't be mad. We know we've been the source of your irritation

 

As the Mograph moderator has explained, we were going back and forth about the best way for us to post news on cool projects for several weeks.

 

The link to this particular project for !mpossible Pictures should have been included.

 

Here it is for your viewing pleasure:

 

www.impossiblepictures.com/login/

username: hype

password: access!

 

The QuickTimes are in the GMC_HometownGospel folder.

 

Let us know what you think! And our apologies again.

 

Hypester

 

It's cool, hypester. Nice recovery here, and I hope we haven't been too dick-ish. Thanks for hanging in there.

[SermonOfMockery 0]

good response hypester

 

for this community, the way to promote your projects is authenticity. write your communication as though they were an email to a friend:

 

"hey guys, just wanted to post some new work from studio XYZ..."

 

pretty much like juicysauce said.

 

press releases will not speak to this community

[hypester 0]

It's cool, hypester. Nice recovery here, and I hope we haven't been too dick-ish. Thanks for hanging in there.

 

thanks guys! your patience is much appreciated. hope to shed the big newbie sign off our foreheads soon!

 

and we promise not to annoy anymore.

 

 

good response hypester

 

for this community, the way to promote your projects is authenticity. write your communication as though they were an email to a friend:

 

"hey guys, just wanted to post some new work from studio XYZ..."

 

pretty much like juicysauce said.

 

press releases will not speak to this community

 

we totally hear you. thanks for the tips!

[mfh 0]

thats a sexy spot. I dig the reflections.

[Guest Sao_bento]

thats a sexy spot. I dig the reflections.

- If the town is supposed to be flooded.

[los 0]

thats a sexy spot. I dig the reflections.

 

sex with gospel???? Not good, not good at all.

Edited January 15, 2007 by los

[mfh 0]

sex with gospel???? Not good, not good at all.

 

isn't it already tainted because it's on tv?

[igorschmigor 2]

Ah! Some animations! Much better.

You should add pics or quicktime links to all your posts. I won't mind the long text blocks when I can see what you're actually talking about.

Edited January 15, 2007 by igorschmigor

[hypester 0]

Ah! Some animations! Much better.

You should add pics or quicktime links to all your posts. I won't mind the long text blocks when I can see what you're actually talking about.

 

Thanks igorschmigor! We will definitely be adding visuals from now on. Who wants to read long text only?! That's no fun.

[thebaroness 0]

thats a sexy spot. I dig the reflections.

 

maybe reflections really are "the new drop shadow"?

 

http://www.logoorange.com/logo-design.php