Carey 0 Report post Posted February 15, 2007 I know, I know, bad me. I wasn't actually trying to say that it's gained associations... if anything it's lost some, mainly due to its untutored usage in Jack drive-thrus and mini golf signs. I guess my lament is that a super watered-down version of modernist typography is the de facto standard (legibility first, even if at the cost of any other visual cues), and the give-a-fuck-o-meter says either no one really cares, or they just don't know any better. Which isn't a problem, necessarily, except that the theory (even watered down) devalues the communicative power of other kinds of art. As for the computer... c'mon, it aligns and makes grids by default. I'm not talking about refined/good stuff, i'm just talking about the watered-down contemporary stuff. That's the only stuff i have a problem with, but that's 95% of what's out there. It's a de-flavorized, disempowered dogma of design, and it's totally pervasive (hence your drive this morning). Nobody's gonna die over it, but we're certainly not gettying anywhere by cheerleading it to #1. I'll be quiet now. Quote Share this post Link to post Share on other sites
SermonOfMockery 0 Report post Posted February 15, 2007 the give a fuck o meter was about the topic of fonts in general, not your post in particular... sorry! Quote Share this post Link to post Share on other sites
jeffrey 0 Report post Posted February 16, 2007 if i was a marketing major, i would agree with you sermon. Quote Share this post Link to post Share on other sites
govinda 0 Report post Posted February 16, 2007 Quote Share this post Link to post Share on other sites
SermonOfMockery 0 Report post Posted February 16, 2007 govinda, i'm disappointed to see that you took the easy way out and made such a trite, stock execution of modernist design! Quote Share this post Link to post Share on other sites
