Guest Sao_Bento Report post Posted May 5, 2009 Avid got a new logo - pretty daring for a company of that size, with that amount of legacy. http://www.avid.com/us/pressroom/brand-identity.aspx Quote Share this post Link to post Share on other sites
stutts 0 Report post Posted May 5, 2009 Yeah - saw this earlier on http://www.underconsideration.com/brandnew/ Pretty gutsy - but (I think) in all the right ways. It visually recognizes the desktop revolution (i.e. having to now compete with Final Cut and other companies with groovier marketing), and tries to style up Avid's somewhat nerdier old-school hardware-based image. Also gives more ways to use the logo in overall design. (see photos here http://www.underconsideration.com/brandnew..._played_on.php) I dig it. Quote Share this post Link to post Share on other sites
silatix 0 Report post Posted May 5, 2009 the editors at my work hate which must mean its good Quote Share this post Link to post Share on other sites
leahzero 0 Report post Posted May 5, 2009 80s kitsch ftw, but modernized it is not. Quote Share this post Link to post Share on other sites
pixelthief 0 Report post Posted May 5, 2009 Looks like buttons on a video game controller or something... Quote Share this post Link to post Share on other sites
apoK 0 Report post Posted May 5, 2009 (edited) im not a fan, idk it looks too early '00s...or like it belongs on a gaming console, its hard to take it serious. and what was with the recent misstep in logo design with adobe (the lame as fuk cs4 one) maybe I'm missing something o.O edit: =) Edited May 5, 2009 by apoK Quote Share this post Link to post Share on other sites
substandard 0 Report post Posted May 5, 2009 Yeah, you're missing something. I think it's great. It's good clean design, loosely references playhead controls, but not too literal. When you say it's not modern, if you're suggesting it should be shiny or extruded, you are a fool. It seems I'm getting more catty with my posts lately. Sorry. Quote Share this post Link to post Share on other sites
Mylenium 0 Report post Posted May 5, 2009 Avid got a new logo - pretty daring for a company of that size, with that amount of legacy. http://www.avid.com/us/pressroom/brand-identity.aspx What a rubbish. Uninspired, boring, tacky... and copycat --> http://www.viva.tv Mylenium Quote Share this post Link to post Share on other sites
apoK 0 Report post Posted May 5, 2009 What a rubbish. Uninspired, boring, tacky... and copycat --> http://www.viva.tv Mylenium ...haha brilliant maybe I was expecting something bolder or stronger from a seasoned company like Avid. The new look has a 'candy' quality to it, Mylenium's link sums it up well...thats where candy belongs =D Quote Share this post Link to post Share on other sites
stutts 0 Report post Posted May 5, 2009 What a rubbish. Uninspired, boring, tacky... and copycat --> http://www.viva.tv Mylenium I'm pretty sure viva tv is not the first person/group to come up with that design...I would think that most anyone with both a's and v's in their names would probably try similar designs at some point. Quote Share this post Link to post Share on other sites
Ratbaggy 1 Report post Posted May 5, 2009 as I said on Brand New ... I prefer the old one. Quote Share this post Link to post Share on other sites
destro 0 Report post Posted May 5, 2009 Maybe they are trying to re-live their good old days. Quote Share this post Link to post Share on other sites
AromaKat 1 Report post Posted May 5, 2009 This was the logo they were flying over their booth at NAB. It seemed as though they were highlighting only the editing of 3d (as in stereoscopic) - which is a concept I still have trouble taking seriously. Quote Share this post Link to post Share on other sites
jeickholt 0 Report post Posted May 5, 2009 blarg Quote Share this post Link to post Share on other sites
parallax 0 Report post Posted May 5, 2009 I was thinking of Viva right away. Avid, try again, it's half-assed. Quote Share this post Link to post Share on other sites
jan 0 Report post Posted May 5, 2009 (edited) Edited May 5, 2009 by jan Quote Share this post Link to post Share on other sites
brandj 0 Report post Posted May 5, 2009 the editors at my work hate which must mean its good I dig it. Much better than the old 90s italic-type ... Quote Share this post Link to post Share on other sites
jasfish 0 Report post Posted May 5, 2009 I like it too, although I might have ditched the gradient .. not sure about that yet. But overall, I think it works well for them. At least it makes sense for what AVID does. Quote Share this post Link to post Share on other sites
krpdesign 1 Report post Posted May 5, 2009 i like it. to me it seems like a good solution to their problem, which is probably revolving around the fact that they needed to step up with the times in order to stay competitive. if they're trying to hit a younger market with it, and not seem so old and stogy, i'd say mission accomplished. and are you guys serious about that viva logo? this is WAY better handled than that and does not look copycat at all. just because there are triangles does not mean its a rip-off. Quote Share this post Link to post Share on other sites
mete_shop 0 Report post Posted May 5, 2009 i like it. to me it seems like a good solution to their problem, which is probably revolving around the fact that they needed to step up with the times in order to stay competitive. if they're trying to hit a younger market with it, and not seem so old and stogy, i'd say mission accomplished. and are you guys serious about that viva logo? this is WAY better handled than that and does not look copycat at all. just because there are triangles does not mean its a rip-off. did you read this thread? says it all. you can't copycat an idea that's already so overdone but it's a clear indicator of mediocrity that avid's new logo looks so much like viva's and so many others. to me, it looks like an editor trying to do graphic design. Quote Share this post Link to post Share on other sites
krpdesign 1 Report post Posted May 5, 2009 well i never heard of viva before, so that didn't pop in to mind immediately. i guess i could maybe understand your point if it were just the style that they ripped, or just decided to use triangles because it "looks so 80's and hip", but they've managed to include the entire function of their products within that little design. to me, that is successful logo design. i will grant that it was probably inspired by viva, but i think they've taken it further into their own territory. Quote Share this post Link to post Share on other sites
apoK 0 Report post Posted May 5, 2009 ..gradients covereth a multitude of sins Quote Share this post Link to post Share on other sites
jblessing 0 Report post Posted May 5, 2009 to me, it looks like an editor trying to do graphic design. That's why it's so fitting for them to have such an ugly logo...it hits their target demo perfectly. Quote Share this post Link to post Share on other sites
C.Smith 0 Report post Posted May 5, 2009 Avid got a new logo - pretty daring for a company of that size, with that amount of legacy. http://www.avid.com/us/pressroom/brand-identity.aspx I know I'm not the only one who sees a flacid johnson. Quote Share this post Link to post Share on other sites
apoK 0 Report post Posted May 5, 2009 I know I'm not the only one who sees a flacid johnson. wow, yea, you cant get any more cliché than a phallic symbol, after thousands of years of art and design, its the most oft used symbol around the world. well played avid Quote Share this post Link to post Share on other sites
