Jump to content
Sign in to follow this  
pamunoz

Lady Gaga

Recommended Posts

why do people fall for this? exposure? What exposure? Is there exposure?

 

but... I suppose I would consider doing one for the Prodigy, but only because I'm a fan.

 

Now if you'll excuse me, I'm going to go smack my bitch up.

Share this post


Link to post
Share on other sites

everybody and their mother has one of these video competitions now and its getting so old. a large corporation i used to work for was having a contest. then recently a teacher friend asked me to help make some video competition he wanted to enter, because he didn't have the time. and then you've got that whole poptent fustercluck...

 

will it ever stop?

Share this post


Link to post
Share on other sites

why do people fall for this? exposure? What exposure? Is there exposure?

 

Here's a clip from the documentary on Harlan Ellison called

. About halfway through he makes a good point about the possibilities of exposure, or publicity, from something like this. While I don't completely agree with everything he says, it is an impressive rant.

Share this post


Link to post
Share on other sites

not sure if this has been mentioned before but do contests like this help kill what we do or at least bring the value down?

yes and no(?)

 

They may bring the value down in some vague way, but the quality of work being done in these competitions is usually so low that it doesn't make an impact on the higher end of the spectrum where most aspire to be working anyway. I doubt these comps are going to put any already-working music video directors in the soup line.

 

I do think that these competitions can be good for people on the lower end of the spectrum looking to move up the ladder, but they really have to make a stand-out piece for that to happen. That said, cream rises to the top one way or another, so with our without these competitions truly talented people are going to make a name for themselves.

Share this post


Link to post
Share on other sites

yes and no(?)

 

They may bring the value down in some vague way, but the quality of work being done in these competitions is usually so low that it doesn't make an impact on the higher end of the spectrum where most aspire to be working anyway. I doubt these comps are going to put any already-working music video directors in the soup line.

 

I do think that these competitions can be good for people on the lower end of the spectrum looking to move up the ladder, but they really have to make a stand-out piece for that to happen. That said, cream rises to the top one way or another, so with our without these competitions truly talented people are going to make a name for themselves.

 

very good points monovich i agree with what you say. we all have to start somewhere right? plus the industry leaders are so far at the top of the game some new kid starting out isnt going to have much of an impact.

 

Thanks

Basic

Share this post


Link to post
Share on other sites
They may bring the value down in some vague way, but the quality of work being done in these competitions is usually so low that it doesn't make an impact on the higher end of the spectrum where most aspire to be working anyway. I doubt these comps are going to put any already-working music video directors in the soup line.

Obviously this is all arguable, cuz no one can show causation or the lack thereof, but I think it's a little too simple to assume that one part of the industry isn't affected by another in this sense. I think the problem is the value creep that happens when some people are conveying the message that, no, this work doesn't really have any value and/or its value is subjective or arbitrary. It's the top of the slippery slope.

 

Let's say a low-end client is looking to have some work done, and they call out for people to work for free. They get work done for free. It's done shittily, but they really don't have any taste cuz that's what makes them low-end, so they're happy with it. Now a middle-end client is looking to have some work done, and they want a decent job done of it and they expect to pay. But they see low-end clients paying zilch for work that, well... maybe it's not QUITE as good as they'd like for themselves, but y'know, it's free, and that counts for a lot. So maybe they start considering low-end practitioners. Maybe they don't end up hiring a lower-end practitioner, but they certainly use it as a bargaining chip when talking to a middleweight designer/studio ("Well, we like your work, but boy these other people are a hell of a lot cheaper, and we're considering them...."). So that may, on the average, force the prices/value down for the middleweight designer/studio. And so on and so forth right up the ladder. Tip top clients are always going to pay what it takes for tip top work, because they understand the difference in quality, and they understand that it makes sense to pay what it's worth instead of fucking around and cutting corners. But the other 99% of the industry and its clients are going to see the effect. And of course, we HAVE seen the effect.

 

But of course, again, kind of an argument of theories.

Share this post


Link to post
Share on other sites

I definitely agree Binky. I think there is an affect, I just don't know what it is or how to measure it.

I havein the last year seen many more "big" brands offering shockingly low rates for the "opportunity" to get in with them and do work:

$2500 to do a shoe spot for a top-tier shoe brand

$2000 to do show graphics for a major cable network's show

$4000 for 90 seconds of hand-drawn animation a vodka company.

 

They have the impression that someone will jump at the chance to work for those numbers, and they are happy shopping the projects until they find someone who is. I always say no, but someone must be saying yes(?)

Share this post


Link to post
Share on other sites
I think the problem is the value creep that happens when some people are conveying the message that, no, this work doesn't really have any value and/or its value is subjective or arbitrary.

 

You could, however, look on the bright side and let the backlash of such decisions work in your favor. You just have to be patient. Clients come back, eventually, when they see through all this underbidding not giving them what they want and a few marketing directors having lost their heads over it... If that works for our rustbucket facility, then it sure should work for people who do much more high profile work... Regarding the original topic: What exposure can the music industry offer you you couldn't get on the interwebs? It's a dying species whose decaying flesh is falling off its bones and they're just looking for cheap ways to decorate their funeral.

 

Mylenium

Share this post


Link to post
Share on other sites

As a professional I take the "ignore it and it'll go away" position. It's not a sustainable model.

It does however illustrate a huge problem in our industry regarding our status and respect (or lack thereof). I certainly noticed this doing compositing on feature films. Effects work, for all of its' HUGE contributions to feature films, is really the bastard child of the industry. Low pay, long hours, and no guarantee that you'll even get in the credits. (try telling that to the caterer, drivers and wranglers. -and no, this is not going to be a rant about unions.)

Same in the mograph world. we're professionals, not hobbyists. For the most part I ignore these "contests" or whatever, but I have been noticing a lot of them recently. It sure seems like content suppliers are simply trolling for free (or very cheap) media. I think overall it contributes to a cheapening of what we do.

Share this post


Link to post
Share on other sites

I think of this like a butterfly flapping its wings over a forest in Belize. I'm sure the wind affects something somewhere, but probably not you or me. The chance of someone ever using even a good Lady Gaga vid as leverage on an anyone has to be infinitesimal, though I've probably met the producer who'd do it, haha! But all that aside, she's my lady friend's idol, so geroff her!

Share this post


Link to post
Share on other sites

have you seen the prodigy one competition?

 

seems much better than the lady blah blah one...

 

http://www.dailymotion.com/group/runwiththewolves

 

£3000 prize but if you read the small print you have no rights pretty much!

 

Does this contest apply for people outside the UK? I haven't found that in the terms and conditions!

I did found these:

9. The submitted Music Video may not contain, as determined by the Organizers, in their sole discretion, any content that:

(a) Is sexually explicit or suggestive; unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic; contains nudity;

 

(B) Promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous;

 

© Is obscene or offensive; endorses any form of hate or hate group;

 

(d) Defames, misrepresents or contains disparaging remarks about the Artist, Sponsor, or their products or other people, products or companies;

 

(e) Contains trademarks, logos or trade dress (such as distinctive packaging or phraseology) owned by any entity other than Artist;

 

(f) Contains copyrighted materials owned by any third party (including photographs and other works of art or images);

 

(g) Advertises or promotes any brand or product of any kind;

 

(h) Contains any personal identification, such as personal names, street or email addresses, or phone numbers of any person or entity;

 

(i) Violates or encourages the violation of any law, rule or regulation;

 

(j) Contains materials embodying the names, likenesses or other indicia identifying any person other than the Artist, including, without limitation, celebrities and/or other public or private figures, living or dead; and

 

(k) Promotes any particular political party, agenda or message; and/or Communicates messages or images inconsistent with the positive image and/or goodwill to which the Artist wishes to associate.

 

This pretty much discourages all of my ideas

Share this post


Link to post
Share on other sites

coming from prodigy, it`s a little suprising and sounds like a daily CL add (probably a bad publisher idea),

 

nice alternative would have been : submit your idea, with storyboards or pictures to illustrate your genius, and well send a whole production team and motion artists (from mograph.net) to your mama basement to shoot our next supervideo....say whaaat :)

Share this post


Link to post
Share on other sites

I didn't even know they made music videos anymore. Seriously, where will people even watch this?

 

There is an endless need for content.

I don't think there are many somewhat bigger acts

that don't use some kind of LED screens and/or projecting.

 

Look at any tour or award show.

 

 

Cheers

Lennart

Share this post


Link to post
Share on other sites

There is an endless need for content.

I don't think there are many somewhat bigger acts

that don't use some kind of LED screens and/or projecting.

 

Look at any tour or award show.

 

 

Cheers

Lennart

 

not to mention this quote from the very link:

 

"inviting the singer's fans to submit their own video imagery for inclusion in her 2009-2010 World Tour 'The Monster Ball'."

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

×
×
  • Create New...