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julesvm

TAG Vodka: "The Maverick"

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This is a self-initiated spec spot for the burgeoning Canadian distillery, Maverick (maverickdistillery.com/​), who create the insanely great TAG Vodka.

 

It was made as a side project, directing, shooting, editing, animating and compositing it entirely on my own. This was shot on location in High Park, Toronto, Canada, all on a Canon D70 DSLR during one rainy afternoon.

 

http://vimeo.com/30523639

 

TAG (tagvodka.com)

Sound Design: Robert E. Garfinkle

Music: Hannah's Theme, by the Chemical Brothers (buy it here: amzn.to/​nS2uWT)

My Portfolio (julianvanmil.com)

 

Description

In a lush northern Ontario forest, it's about to rain. A flash of lightning illuminates a curious fish in a babbling-brook. The fish has a distinctive black-and-white colouring. For the first time, this 'little maverick' sees lightning above it, and is inspired to do something no fish has ever done. It leaps out of the water and begins its search for the unknown. Its flight through the forest underbrush leads it toward the sky and into the storm clouds where it discovers the product of its inspiration, TAG No.5 Vodka.

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I think this is super work - enough that I watched it a few times. I'm curious what the connection between a fish and vodka is though :)

 

Was the flying above trees shot with a remote helicopter?

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thanks guys.

 

The smoke is all stock elements - the helicopter shot is stock... but it has a total sky replace, the rest I shot in a park. The sky stuff is all CG

Edited by julesvm

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I'm curious what the connection between a fish and vodka is though :)

 

 

not much... :D just an opportunity to tell a cool story and tie it into a brand that's totally image based. Hopefully it just makes you think.

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