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Shpigford

What are some of the techniques used for this commercial?

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Trying to understand how this commercial may have been made from a technical standpoint. Any ideas? All AE compositing or some sort of 3D software? Something else? And not just "what software did they use" but how would you pull of something like that as far as production goes?

 

http://www.youtube.com/watch?v=TOnif6BC0kc

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it's pretty simple if you think about it. it will require some motion tracking and yeh, most likely 100% after effects. the clips that have actual frames use the corners to track and then you pick the frame of video you want to corner pin it to. but the one at the beginning with the lady grabbing the jumping kids was probably used with a thin piece of transparent plastic that had corner tracking marks on it.

 

the only bad thing is if you utilize this technique in a video everyone will thinks of the hp commercials.

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Shpigford, this spot was tracked and composited in Flame (Inferno) and some Combustion. The shop was Zoic.

 

As far as the shooting approach, it's fairly straightforward, white frames (cut out centers) tracked with footage from the same take.

 

with some of the shots, it's sometimes easier to understand the shooting and post approach by playing the QuickTime and go frame-by-frame backwards.

 

hope that helps.

 

p.s. this spot HP "Picture Book" was featured in Stash #3

 

http://www.stashmedi...ive/stash03.htm

Edited by alba

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When this spot came out 7 or 8 years ago, it was extremely trendy to ask how it was done and then lots of copying ensued. My point is, there should be pounds of forum archives on it.

 

But it's a fairly basic tracking exercise. The part that makes it well done is doing a reflective sheen to the images on occasion.

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What about when the "frames" go behind other frames? Can Mocha handle that?

 

The idea that we've got would be basically a pile of photos that get load on top of each other in a messy pile and occasionally some of those photos would turn into videos, then more photos/videos would be roughly laid on top (but would still want to show some parts of the footage).

 

How would that be pulled off?

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The simple answer would be using pre comps and track mattes.

Mocha can handle what you're asking, just track one picture frame at a time. Bring those tracks into AE and layer/pre comp as needed to get the effect you're looking for.

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