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Winter Reel 2014

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Hey! You've got some nice work in here.


I know this is tired advice, but overall, it should be shorter. There's a bit of inconsistency in quality of work; try cutting out some of the stuff you aren't in love with, or just threw in there to fill in the gaps. Also consider that type legibility in a reel isn't held to the same standard as the original context in which it was made. A lot of your logo lockups could be cut about a second shorter and whoever is looking at this reel will still get what they need to take away from it.


It could also benefit from front loading stronger work. Your starting piece is nice, but what follows it (it's time to make your mark) is not nearly as nuanced or dynamic by contrast. Maybe you lose that piece, or just put it somewhere later in the reel.

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