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1:02 "DIALM"


Client: "Yeah, it's great, but we need to integrate the word 'DIALM'"


-- But what does DIALM mean? It doesn't mean anything?


Client: "Digital industrial Asset Lifecycle Management. You don't need to know what it means. Just put that acronym somewhere. On its own. Without explanation"


-- But the audience won't know what it means...


Client: "That doesn't matter. Our stakeholders demand it."


-- Always with the goddam stakeholders.

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