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How were these characters created Payless Shoes Ad?

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Does anyone have an idea on how these characters were created?

 

http://www.ispot.tv/ad/74YY/payless-shoe-source-ready-for-the-playground

 

It looks like something that could be achieved with Sketch & Toon. That being said, how do you think the characters were modeled in 3D? Just simple low poly base models with a simple rig?

 

Also, how were the facial features done? An animated texture done in After Effects and projected on to the face?

 

I need to create a similar look and had a few ideas about how the characters were achieved, but was wondering if I'm missing anything and how to go about it in the simplest way possible.

 

Any ideas are greatly appreciated.

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My guess would be generic models with sketch+toon on a simple rig. The facial features is probably a projected texture like you theorize.

 

If it doesn't need to exist in a 3d space, then duIK tools could allow you to make something in AE relatively quickly.

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