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Marc Z

Mograph.com

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FYI, we have no relation with mograph.com. As I understand it, the Brograph guys are rebranding as Mograph and have launched mograph.com, a community for motion designers...with the exact same name as this community...yeah.

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Pretty lame they couldn't even muster a spark of originality -- but at least they realised how toxic the whole 'bro-' culture was, I winced every time I saw that damn name.

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It's a tricky one because Mograph is a pretty standard term now days.
I guess mograph.net almost certainly is a part of the reason it is such a general term.
I mean Maxon use it extensively right? I don't want to be a dick and say you shouldn't be annoyed but I can see both sides. There were certainly some interesting reactions on Twitter. Not least Albert Osmoss.

For me I'm not sure the mograph.com release video struck a good note. Some have said it was meant to be ironic but it didn't resonate with me.

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