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Avid's new brand identity


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#1 Sao_Bento

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Posted 05 May 2009 - 02:45 AM

Avid got a new logo - pretty daring for a company of that size, with that amount of legacy.

Posted Image

http://www.avid.com/...d-identity.aspx

As the warrior-poet Ice Cube once said "If the day does not require an AK, it is good"

 

#2 stutts

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Posted 05 May 2009 - 03:22 AM

Yeah - saw this earlier on http://www.undercons...n.com/brandnew/

Pretty gutsy - but (I think) in all the right ways.

It visually recognizes the desktop revolution (i.e. having to now compete with Final Cut and other companies with groovier marketing), and tries to style up Avid's somewhat nerdier old-school hardware-based image.

Also gives more ways to use the logo in overall design.
(see photos here http://www.undercons..._played_on.php)

I dig it.

#3 silatix

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Posted 05 May 2009 - 03:41 AM

the editors at my work hate which must mean its good :)
it's like theres a party in my mouth, and everyone's vomiting

#4 leahzero

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Posted 05 May 2009 - 04:04 AM

80s kitsch ftw, but modernized it is not.
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#5 pixelthief

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Posted 05 May 2009 - 04:04 AM

Looks like buttons on a video game controller or something...

#6 apoK

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Posted 05 May 2009 - 04:26 AM

im not a fan, idk it looks too early '00s...or like it belongs on a gaming console, its hard to take it serious.
and what was with the recent misstep in logo design with adobe (the lame as fuk cs4 one)
maybe I'm missing something o.O

edit: =)

Edited by apoK, 05 May 2009 - 04:40 AM.

blood and love without the rhetoric


#7 substandard

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Posted 05 May 2009 - 04:40 AM

Yeah, you're missing something. I think it's great. It's good clean design, loosely references playhead controls, but not too literal.

When you say it's not modern, if you're suggesting it should be shiny or extruded, you are a fool.


It seems I'm getting more catty with my posts lately. Sorry.
...but then again that's just one man's opinion.

#8 Mylenium

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Posted 05 May 2009 - 05:14 AM

Avid got a new logo - pretty daring for a company of that size, with that amount of legacy.

Posted Image

http://www.avid.com/...d-identity.aspx


What a rubbish. Uninspired, boring, tacky... and copycat --> http://www.viva.tv

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#9 apoK

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Posted 05 May 2009 - 05:25 AM

What a rubbish. Uninspired, boring, tacky... and copycat --> http://www.viva.tv

Mylenium


...haha brilliant

maybe I was expecting something bolder or stronger from a seasoned company like Avid.
The new look has a 'candy' quality to it, Mylenium's link sums it up well...thats where candy belongs =D

blood and love without the rhetoric


#10 stutts

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Posted 05 May 2009 - 05:34 AM

What a rubbish. Uninspired, boring, tacky... and copycat --> http://www.viva.tv

Mylenium


I'm pretty sure viva tv is not the first person/group to come up with that design...I would think that most anyone with both a's and v's in their names would probably try similar designs at some point.

#11 Ratbaggy

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Posted 05 May 2009 - 05:46 AM

as I said on Brand New ... I prefer the old one.
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#12 destro

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Posted 05 May 2009 - 06:03 AM

Posted Image

Maybe they are trying to re-live their good old days.

#13 AromaKat

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Posted 05 May 2009 - 06:46 AM

This was the logo they were flying over their booth at NAB. It seemed as though they were highlighting only the editing of 3d (as in stereoscopic) - which is a concept I still have trouble taking seriously.

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#14 jeickholt

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Posted 05 May 2009 - 07:08 AM

blarg

#15 parallax

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Posted 05 May 2009 - 07:55 AM

I was thinking of Viva right away.

Avid, try again, it's half-assed.
Robot dinosaurs might be useful. You have my authorization.

#16 jan

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Posted 05 May 2009 - 09:19 AM

Posted Image

Edited by jan, 05 May 2009 - 09:30 AM.


#17 brandj

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Posted 05 May 2009 - 01:13 PM

the editors at my work hate which must mean its good :)


I dig it.

Much better than the old 90s italic-type ...
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#18 jasfish

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Posted 05 May 2009 - 02:22 PM

I like it too, although I might have ditched the gradient .. not sure about that yet. But overall, I think it works well for them.
At least it makes sense for what AVID does.

#19 krpdesign

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Posted 05 May 2009 - 02:23 PM

i like it. to me it seems like a good solution to their problem, which is probably revolving around the fact that they needed to step up with the times in order to stay competitive. if they're trying to hit a younger market with it, and not seem so old and stogy, i'd say mission accomplished.

and are you guys serious about that viva logo? this is WAY better handled than that and does not look copycat at all. just because there are triangles does not mean its a rip-off.

#20 mete_shop

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Posted 05 May 2009 - 02:31 PM

i like it. to me it seems like a good solution to their problem, which is probably revolving around the fact that they needed to step up with the times in order to stay competitive. if they're trying to hit a younger market with it, and not seem so old and stogy, i'd say mission accomplished.

and are you guys serious about that viva logo? this is WAY better handled than that and does not look copycat at all. just because there are triangles does not mean its a rip-off.


did you read this thread? Posted Imagesays it all. you can't copycat an idea that's already so overdone but it's a clear indicator of mediocrity that avid's new logo looks so much like viva's and so many others.

to me, it looks like an editor trying to do graphic design.




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