1- the link to your reel / portfolio should be one of the first things that is seen on your cover letter.
2- make sure your link works.
3- in your cover letter, be brief, be to the point, and for the love of all things holy do not gush about what a perfect opportunity for you this job is, or that you are sure that you are a good fit for the team. it makes you sound desperate, and even if you happen to actually be desperate, you don't want to come across like you are in your cover letter.
4- spell check. please. for the children.
5- do not ramble on, you aren't being graded on the length of your cover letter. especially if it references anything mentioned in #3.
6- your reel should start with your best work. while i appreciate some build up etc, i am looking at hundreds of reels every time i hire someone. im gonna close the window and next you if the first thing i see is some mediocre student project that was put in so you had enough material to fill out the 4:56 techno track that you threw at your montage.
7- edit. editing. please at least show that you tried to edit your work. a truly great song does not need to use every key on the piano, if you know what i mean. 1-2 minutes is about perfect for a reel, don't feel like it needs to be any longer than that. also, if you are going to use a music track for a montage, try and cut to the beat. it shows some polish and effort that will help you stand out.
8- on your website, make sure the navigation is clear and easy for me to find your reel. please also make sure your reel is in a common format / codec. quicktime or vimeo are wonderful, but you can't reasonably expect me to be able to view your SheerVideo Pro X file.
9- this is just a personal preference, but if you insist on creating a reel for each season / year, make sure that when i see it, it is currently that season / year. it is just about spring 2010 now, i'm not sure that i am looking at your most current work if your reel says fall 2006.
10- do yourself a favor, if you call yourself an art director or a creative director, please show me at least one job where you have held that title. while we are at it, if you label yourself as director level on your website or resume or cv, it looks awkward if you are applying for a jr or designer position. just sayin'.
Edited by three5, 11 March 2010 - 10:48 PM.