Posted 28 November 2011 - 03:55 PM
Posted 28 November 2011 - 09:12 PM
And this might be an off-track comment, but I think you may want to update your reel. (I accidentally found your reel 10 minutes ago, so naturally I thought I knew where to find it again, but now I can't seem to... no labels) The audio track you're using just smacks of 5-years-behind-the-times. You could cut it to something classic and not worry about dating it, or to something fresher and look all hip and shit. Or maybe the demographic you're aiming for is decidedly behind the times. I guess it's a bit presumptuous of me to think I know what Atlanta clients want, but that's kind of how it looks from here.
But here's my overall perception of your company, as presented by your site: you're a studio in Atlanta. And that's kind of it, for better or worse. Your portfolio doesn't really make you stand out. Your reel feels fairly generic. And your site, as implied by workflo, is basically indistinct from a template in that it doesn't have any of its own charisma. All of this is totally acceptable, and totally safe, and totally forgettable. And I think you probably know your clients best, in terms of how to appeal to them, so I'm trying not to pass judgement, but from here it looks like justanotherstudio.com. My tendency is to give you a nudge in the direction of developing a voice, but you may not need/want to. I really don't know. So take this at face value.
Posted 28 November 2011 - 11:21 PM
Binky, thanks as always for the feedback. I think you're right about having more labeling. I had a lot of labeling on my old site, and I killed it, but maybe I've gone too far in the opposite direction.
On the style & presentation of the whole thing, I totally get what you're saying, but I don't think there's anything wrong with, especially on a portfolio site, letting the site be clean and out of the way so that the focus is on the work. That's why I approached the site pretty much as an application for viewing my work.
As for the reel, it is definitely due for an update, but that is for another day.
Posted 28 November 2011 - 11:46 PM
Congrats on the new site!
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