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GOBR spot


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#1 Traylor Woodall

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Posted 04 February 2012 - 02:15 PM

Here's our latest graphic spot for the city of Baton Rouge! The goal was to to turn a beautifully illustrated 2D ad campaign into a 3D spot. Let us know your thoughts.

http://fivestonestudios.com/go-br/

Cheers-

Fivestone team

#2 joedonaldson

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Posted 04 February 2012 - 04:04 PM

I definitely felt that the color palette and overall feel of the piece was very warm and welcoming. I also enjoyed the design. I would lose the floating ribbon though. This idea has been used soo much that it has lost all impact. From arrows to banners and ribbons you name it it has been done. Honestly in regards to this piece I don't feel that it is necessary it seems like more of an after thought to add filler than a conscious well thought decision. If the camera moves were just slightly more dynamic I think that would be enough. That way the viewer can enjoy the great design and color and soar through this virtual scene you have created. As it stands the ribbon kind of takes away from that at times. But then again you have to think about who you are designing for. The people at home more than likely havent watched as much motion as I or anyone else on this forum so it might read great with them. I personally just feel it is a cheap and played out metaphor. Also, at 00:14 it reads kind of awkward how only the first building lacks depth but all the others are in 3D. I think you hit the idea home about the mix of 2D and 3D being combined and I would just stick giving all the buildings/structures depth. From a far they all appear 2D but as you approach the viewer realizes there is depth. That way it will read more cohesively than having some flat 2D building without depth and some 3D buildings.

Overall though I did enjoy the piece and definitely think there were some good design decisions made on it.
Formerly Novus4D

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#3 vozzz

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Posted 05 February 2012 - 01:21 PM

yup what he said /\

the whole piece is great, but the ribbon was kinda out of place at times. But maybe thats what the client wanted. Maybe replace it with a propeller driven plan or a bird?

also the fact that the voice over only comes on at certain times kinda makes it startling to me. I think he needs to talk more. =)

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#4 Traylor Woodall

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Posted 06 February 2012 - 01:46 AM

Thx for the feedback folks. I think VOZZ hit the nail on the head- client wishes.

1. the ribbon was already a major component of the existing campaign. Our job was to make it work.
2. the ribbon motif is cliched. However, a good bit of paying work is making cliches work, which i feel we did a fair job.
3. Budget & deadline restricted us from building an elaborate, large, cohesive '3D space' that you could just fly around in for the whole spot. It had to be 'moments' and 'hints' of a bigger space that didn't exist as one space. the ribbon helped us sell the moments.
4. VO- totally agree. Not our call on that.




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