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First mograph piece on TV? Broadcast TV Spot Produced on a Mac

#1 Guest_ESC_*

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Posted 06 July 2005 - 10:04 AM

"The real story, I think, is that for the first time a professional broadcast television commercial was about to be produced solely on consumer level computer hardware and software." - Digital Artform

http://www.digitalar..._broadcast.html
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#2 Guest_BKM_*

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Posted 06 July 2005 - 01:03 PM

Amazing how far we have come in just a few short years. I wonder how long the tech curve will last untill it peaks? And then the actual art/design can take the limelight.
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#3 Guest_mankeroo_*

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Posted 06 July 2005 - 01:40 PM

BKM, on Jul 6 2005, 01:03 PM, said:

...[snip] then the actual art/design can take the limelight.
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won't that be nice!
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#4 Guest_Self_90_*

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Posted 06 July 2005 - 02:33 PM

Wow! New York Magazine, Oct 16, 1989. Time fly's when your are having fun!

Long live mograph!
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#5 Guest_Jim Forster_*

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Posted 06 July 2005 - 03:16 PM

Oh my Goddess!! I remember working on that spot! From what I recall, Russell did the drawings on paper with animation punch marks, then they taped a punch bar to a flatbed scanner (so that everything lined up perfectly). Then it was my duty to scan in all the b&w artwork (fun fun fun!), clean it up & I think I did some of the coloring in Director too. Then Brian put the whole thing together in Director.

Damn I'm old!
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#6 Guest_Self_90_*

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Posted 06 July 2005 - 03:36 PM

Jim Forster, on Jul 6 2005, 07:16 AM, said:

Oh my Goddess!!  I remember working on that spot!  From what I recall, Russell did the drawings on paper with animation punch marks, then they taped a punch bar to a flatbed scanner (so that everything lined up perfectly).  Then it was my duty to scan in all the b&w artwork (fun fun fun!), clean it up & I think I did some of the coloring in Director too.  Then Brian put the whole thing together in Director. 

Damn I'm old!
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Men, that was bricolage ! and in director :lol: Your not old, just the roots of it all !

I was not a fan of director in those days! When we think about if After Effects was a Aldus Software thing and was acquired by Adobe in 1994 !!

God we are old !
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#7 Guest_govinda_*

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Posted 06 July 2005 - 03:47 PM

What a great blog find. Check out 'Digital Painting' on that site. Some fundamentals worth taking a look at.
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#8 Guest_Beaver_*

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Posted 06 July 2005 - 06:17 PM

You mean I can make TV commercials with this thing? How?
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#9 Guest_yuppster_*

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Posted 06 July 2005 - 07:01 PM

Hey Jim,
You don't have that spot on a tape or anything do you? That'd be really interesting to see.
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#10 Guest_Jim Forster_*

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Posted 06 July 2005 - 09:02 PM

yuppster, on Jul 6 2005, 07:01 PM, said:

Hey Jim,
You don't have that spot on a tape or anything do you? That'd be really interesting to see.
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Unfortunately I don't. In fact I haven't even thought about that campaign until it was mentioned today. I never really appreciated it for being "the first mograph done on a computer" since I felt it was more like a traditionally animated piece that was put together using using a computer instead of an animation stand. When you think about it though, it was a very elegant (& I believe much cheaper) solution to creating that video game look for the commercial.
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#11 Guest_Jim Forster_*

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Posted 06 July 2005 - 09:04 PM

self90, on Jul 6 2005, 03:36 PM, said:

*
Men, that was bricolage ! and in director  :lol: Your not old, just the roots of it all !

I was not a fan of director in those days! When we think about if After Effects was a Aldus Software thing and was acquired by Adobe in 1994 !!

God we are old !
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Unfortunately Director was the only game in town (on the Mac anyways) in those days.

Actually, wasn't After Effects owned by CoSA before Adobe?
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#12 Guest_Self_90_*

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Posted 06 July 2005 - 09:11 PM

Jim Forster, on Jul 6 2005, 04:04 PM, said:

Unfortunately Director was the only game in town (on the Mac anyways) in those days.

Actually, wasn't After Effects owned by CoSA before Adobe?
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Yep ! CoSA became or sold to Aldus ?

We want to see it ! just like yuppster said.
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#13 Guest_Sao_Bento_*

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Posted 06 July 2005 - 09:24 PM

self90, on Jul 6 2005, 09:11 PM, said:

Yep ! CoSA became or sold to Aldus ?

We want to see it ! just like yuppster said.
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The "Company of Science and Art" - CoSA, originally made a product that was intended for multimedia creation, very much like what Director does. The original name was "effectstasy"(sp?), which is why the mac creator code is still "FXTC". They were bought by Aldus who was bought and merged into Adobe.
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