Essentially the process was pretty simple. The Times obviously doesn't have the deep pockets that advertising agencies do so the budgets are very small but on the flip side they give their vendors 100% freedom to do what they want. I received the VO which was locked and had 3 and half weeks to develop the story, design and animate it all. A bit more rushed than I would have liked for a 2:35 piece but since there were no revisions or asking for permission it was actually a very smooth process.
This was definitely the biggest task I have taken on by myself. My main goal was to develop a bit more of a voice through my illustration. I'm really inspired by all things Nobrow and the folk art/print community so I really wanted to embrace that in this piece. I wanted it to be simple and imperfect. I didn't want it to be an over the top motion graphics piece. I just wanted to tell the story in a simple way.
Overall, Im really happy about the experience and I appreciated the love its been getting. Thank you.
Thanks Joe! I hadn't considered Card Dance, mostly because i didn't think I could accurately assign a single signature to a single 'card'. Is there a way to do this?
You can assign signatures to each card. Essentially you would lay the signatures out in a single perfect grid. Then in card dance you specify where to separate each card and then use a fractal or ramp to offset them.