Also, I won't suggest that you need an outright name change, but I will repeat that a name like "artistic synthesis" is pretty much the same as "I'm Sooooo Creative" or "Trust Me I'm Real Good". The problem is that it's TELLING us something instead of proving it by SHOWING us. If you want someone to believe something, you show them that it's so. You can tell me all day long how big that fish was, but until I see it, it's just a claim (see how I just showed you by example right there?). So, if your name IS somehow an artistic synthesis, that's going to be more powerful than if it literally says "artistic synthesis". Bear this in mind for everything you do: In every instance of communication, in every medium, showing is ALWAYS (!!) more powerful than telling. A person will believe what they see/experience above what they are told/sold.
I was wondering if it's possible to take a name that is a claim like my website, Damn Fine Work, and brand it so that I don't seem like a bastard? When I chose the name I was trying to embrace a blue collar vibe. The name reminded me of those old guys who answer the phone saying, "How the hell are you?". The name was chosen to be a goal, not necessarily a claim. I've kind of tried to use some language in my about section to get that across, but does anyone even really look at that part of a website?