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Member Since 26 Jul 2006
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In Topic: 2016 Motion Graphics Reel - Gavin Shapiro

16 November 2016 - 12:21 AM

I really like them title cards. Not overbearing, but charismatic, and really well treated. I can see animation talent here.


The selection of work is really varied, as in you're showing a wide range of skills and interests, which makes for a bit of a confusing time trying to figure out where you fit exactly, but most of the selections seem to have a similar level of quality, and that's not disconcerting. And I'm sure this sort of jack-of-all-trades presentation will be appealing to some smaller studios who want generalists.


The edit itself, however, is a bit lackluster. The track you've chosen doesn't modulate much between levels of energy, it just kind of stays at the same activity or mood-level throughout, so there's no contrast between rest and action. And long sections are cut 1-2-3-4, straight to the regular disco beat, so the overall effect becomes monotonous and unengaging. Ideally, you want to keep surprising the viewer, and you're not really doing that. If you think about your reel like a story, your story right now is kind of like "He went to the store. Then he went to the post office. Then he went to the pet shop. Then he went to get ice cream. Then he went to the office. Then he went to the game. Then he went to the barber. Then he went to the pizza parlor. Then he went..." That could be an interesting story, thereby making each of those places interesting, but right now it's mostly a plodding recollection of timed events that have nothing to do with each other. This isn't going to kill your chances of getting work or anything, but as a presentation, your work can make much more of an impression than it currently is.


By contrast, check this out (by Gary Provost):


This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes, when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals–sounds that say listen to this, it is important.

In Topic: Storyboard Brushes

08 November 2016 - 07:26 PM



Start posting more.

Solved. I SOLVED IT!!!!

In Topic: Surface Studio

04 November 2016 - 08:12 AM

Friend of mine walked into a microsoft store to check it out. Said it was pretty cool, but you can't really rest your hand on it and draw comfortably because it registers the touch as a command, although it's not supposed to. Sample size of 1 suggests a major flaw here. Still lookin to play with it myself, because maybe just maybe he's got weird hands.

In Topic: Welcome!

02 November 2016 - 04:14 AM

You said something about gifting snapdragon to a friend? How does this work because I thought it was freaking awesome and would love to share it with a buddy. 


I think you can (eek) buy one and have it sent directly to whoever you like. 

In Topic: Overbearing clients?

02 November 2016 - 04:05 AM

[Hey I moved this to its own thread. Hope that's ok]


Yeah, I think everyone knows what you're talking about. There are a few things going on there (and probably more that others here could identify). 

A lot of agencies/studios operate under a "design as a product" mindset, when they need to operate under a "design as a service" mindset. And that's hard, because a lot of their clients come to them thinking of design as a product, and not every agency is actually capable of offering anything but a product. 


If you treat design as a product, your expectation is that the client has a thing that they want, and the agency/studio is going to make that thing. That's frequently problematic because the client rarely knows what they want at the outset, let alone what they actually NEED. Treating design as a service means that the agency does the work to understand the clients concerns, figures out what its needs are, works with the client to meet those needs, and does so with enough expertise that the client trusts that expertise to get them to the right place. So the hard part is establishing and maintaining that trust. 


Coming to a client bearing a portfolio of work that establishes without a doubt that you know what you're doing; that's a part of it. Establishing from the start of the relationship what roles each of you will play, how the workflow will proceed, and how the communication will work best; that's another part of it. A client's input is crucial, but by the time you've got a client literally telling you where to put things and what color they should be, etc... the conversation is over and that relationship is sunk. If you have producers towing that line as if that's just the way it works... that agency is probably built to facilitate a "design as product" relationship. Either way, that trust in the actual process of design is eroded, and the agency is just a manufacturer at that point.
And that's the case for plenty of studios and agencies. And there's plenty of room for those studios to make money on plenty of clients. Because some clients just want to be catered to. And some want cheap solutions to what they perceive to be simple problems. But if you're not interested in that kind of work (and you're clearly not), then it'll take a real hard look at why that kind of relationship isn't built, and why that trust isn't established or maintained at your agency. Can you be better at your job? Probably. Can your producers adopt a more beneficial mindset for their clients? Probably. Is the agency appealing to a certain kind of clientele in the first place? Probably.
You want to be able to say to potential clients, "We have a demonstrable expertise in this area. And the value we bring, the value you're really paying for, is in letting us guide you through this process to an effective custom solution for you." And if you can actually deliver on that promise, you'll give things to your clients that they didn't even know they wanted, and they'll be fucking delighted. And you can see how in lots of cases that agreement is never made, or kept, and it sets the foundation for a relationship where you hear a lot of "my wife doesn't like blue, so no blue," or "my godson could do this for me for free, I don't understand why it's so expensive." Cuz, buddy... just hang yourself already. :D