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Denny Tu

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About Denny Tu

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    Broadcast Design, Branding, Motion Graphics

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  • About Me
    <p>Head of Strategy & Planning, Creative/Marketing at British Sky Broadcasting in London</p> <p> </p> <p>I also curate "Art & Business of Motion", a blog dedicated to top international creative broadcast design & branding assignments from around the world.<br><br><a href="http://dennytu.wordpress.com">http://dennytu.wordpress.com</a><br>  </p>
  1. Adam, I'm sure you'll have no problems working into the freelance market. Might I suggest however, that you add your direct contact phone number to your contact page on your site. I noticed it on your resume page, but only a form submission on the contact page. I know from personal experience, when booking talent or agencies, direct contact numbers on readily accessible reels/websites can make the difference between a distraction on my end = disruption to just phone you up. Best of luck to you mate-! D
  2. Nice body of work for being in the industry for just 2 years.
  3. Thanks again to Bran and Jake for spearheading this. Colossal amount of work, will benefit us all across the industry.
  4. Not sure if you are referring to Royale's Discovery Channel 2009 Rebrand, which also has square slabs in 3D space with footage. I haven't seen the above referenced History Channel ID so not able to help there unfortunately.
  5. Mete- thanks for the list. Very helpful. (Also thanks for the mesmerizing avatar... must stare...)
  6. I'm sure this list will grow but just a few to get started: Attik, Reflectur, and Teak. I've actually tried to locate more active shops in SF, haven't been too successful. I've done some work with Attik in the past, good folk.
  7. I'm up for a London meeting. Would enjoy meeting some top design talent in the city. I've found it very difficult to get to know the freelance talent pool in London unfortunately. Sometimes my projects (and their budgets) require a really fine designer/animator, not every project requires full agency engagement.
  8. Incidentally, the title work for MGFest was designed by Jason White and his team at Lift in Chicago. Quite a talented crew. I have some of their work posted on my blog. Like dan_hin, I'll unfortunately miss the event as I'm still in the UK.
  9. Thanks for the clarification in your original question. Demo/reels and portfolios should be enough. Asking freelancers to do spec design while bidding? Absolutely not. Sounds like a recipe for a bad working relationship.
  10. There's no question that free pitching has unfortunately driven down the value of agencies (and talent) these days. I think you are asking/referring to freelance bids/spec pitching, which I have not personally been involved in. It's pretty straightforward, freelance designers/animators should absolutely get paid for their work and labor. Spec work for freelance bids? Eh. Design agencies are a slightly different story. I've managed agency reviews that have been both paid and unpaid pitches (obviously due to the resources provided to me by my client). The best thing I can offer an agency is full creative and production disclosure on the project. A full creative/strategic brief, clear understanding of what the project entails, estimated budget, production timeline, client expectation, and selection criteria to judge the award. A fair review/transparancy of the account should be what we always aim for when companies are pitching new work. If at that point, a design company wants to pitch for a rebrand, title sequence, or promo, they do so with a great deal of information in hand. They can make their own decisions, based on current production load, desirability of client/project, and other factors that are taken into consideration. They can say yes, they can decline. They can request more information if it's available. The point I'm trying to make is information is king. When someone's asking for "free" or "low pitch fee" work, the very least clients should provide is as much information available. I'm probably answering the wrong question (spec work for freelance bids vs free/paid pitches), but I thought I'd give some of my perspective.
  11. Thanks. I have much more Academy Awards graphics to blog about but I kept it short and sweet.
  12. First time I had to watch the awards from overseas. Anyone have thoughts on this year's graphics show package/nominee package? I put together a short look back/summary of the last several Academy Awards graphics/branding packages on my blog.
  13. Hey Tom- I won't touch too much on the reel itself, since it looks like you're getting a round of constructive feedback on that front already. Perhaps I can provide a different angle. As an EP who looks at dozens of reels and websites a day looking for the right talent for projects, I would recommend some spending some time on the site itself. There's not much use if a prospective doesn't get through the site itself and get to your actual reel. The homepage (for instance) is not particularly flattering. It doesn't showcase much about you other than a sense of quirky personality. If you don't define the first thing a new client sees, they will do it on their own. For example, if you just look at the homepage, you would've thought you landed on the site of a photographer, not a motion designer. I would change the typography on the homepage as well, it's not particularly helpful. Before looking at reels, I almost immediately go to the ABOUT page if there is one. Your "about" story could be tightened up a bit. *What is your style known as? *What do clients say positively about you? *Where have you worked in the past, who are your clients? *Where can you offer benefit to a broadcaster or marketing exec? *Do you have a certain expertise area? If you go back and read it, 2/3rds of your about bio tells me nothing about you creativity or work product. The layout on the About Page is also a bit all over the place with carriage returns and words seemingly missing. For example, you state you've won awards and competitions. You should use the opportunity to say what those are. I can tell you have a love of photography, and that's great. Perhaps you should pick some more of your lighthearted shots. Your contact page, for example, looks like we're looking at a graying warehouse of some sort. Again, all this communicates a certain sense of style to folks like myself who look at everything beyond the reel. I hope this feedback is beneficial. As I said, good reels these days are really very common. Getting a sense of personal style and philosophy through a website helps folks like myself a great deal. It's the difference between me thinking "Nice Reel", and me picking up the phone and calling to talk about a potential project. Denny
  14. Has anyone confirmed the demise of 4Creative?
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