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digitalkiwi

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  1. Brief article on streamlining the creative process http://abduzeedo.com...reative-process
  2. How odd - the address has a comma in it: http://ezinearticles.com/?Need-to-Know---Brainstorming-For-Film-Motion-Graphics-and-Animation---Tips-and-Advice&id=4492068 But works without.
  3. Had to look up "Dog and Pony" thought it might have been a cockney thing - interesting analogy and thanks for the comments (on a personal note maybe its the constraints of the budget and time that's driving me to streamline the creative process and grow bald...) Found this article on the brainstorming process. http://ezinearticles.com/?Need-to-Know---Brainstorming-For-Film,-Motion-Graphics-and-Animation---Tips-and-Advice&id=4492068
  4. I personally prefer to be naked when working, its amazing what happens when inspiration strikes... Thanks for your comments, Assuming the client comes via a 3rd party making it hard to ask the right questions, and the client has little to no budget to play with. I'm currently trying to educate the 3rd party but keep finding myself hitting my head against the wall. I thought I would share this experience with the community. Most of the work is broadcast TVC - 15/30 sec and as mentioned low budget - 2/3 days work at most. Usually the clients don't supply too much - maybe a few photos, a logo if we are lucky we are able to go and shoot some footage - I like to think of it as glorified PowerPoint sometimes! aghh When you have nothing to work with you revert to the basics - the building blocks trying to find inspiration and insight, I find myself following a very similar formula that I mentioned above. "2. Research: Conduct research focused on the industry itself, on its history, and on its competitors." "3. Reference: Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief." I also try to get inspiration from the brand (most have no guidelines) but if you have no starting point then this is a logical place to start. I think the next thing to do is ask the question "What category/s is this TVC/motion piece?" (Branding, Selling, Communication, Story, Emotional, Informative) (feel free to add yours here) Once that is defined the next question would be "What is your message/emotion you want to convey/evoke?" This is the point where the magic starts - the idea... the creative design process - you have done your research, got your message (including the little resources the client supplied and access to stock photography/etc)- now you have to lay that egg... This is the point I wonder how everyone fleshes out ideas - do you start scribbling, do you jump right in and start blocking stuff out, do you mind map, throw key words at a whiteboard, right a script - follow one of the 7 story templates, go off looking at mograph and design, pull apart the logo, drop in a few photos with music underneath... Sorry for the wayward thinking here - just throwing it out there... the creative thought process is different for everyone and can be elusive at times - I find that the idea is usually formed when swimming amongst the details but not hanging onto anything in-particular. Again would be interesting to hear your thoughts on this...
  5. Just wondering if anyone has any interesting links/comments for describing the "best practice" for the process/workflow in regards to motion graphics? ie. (taken from http://justcreativedesign.com/2008/02/01/logo-design-process-of-top-graphic-designers/ -- in relation to designing a logo) 1. Design Brief: Conduct Questionnaire or Interview with client to get the design brief. 2. Research: Conduct research focused on the industry itself, on its history, and on its competitors. 3. Reference: Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief. 4. Sketching & Conceptualising: Develop the logo design concept(s) around the brief and research. Just wondering what kind of questions you would ask your clients to extract the information you need to go forward with conceptualizing? When you start forming an idea, what are your fundamentals when starting to develop a piece - do you use the brand, develop a story or is it a problem and answer approach? Do you use the graphic design model and develop static graphics first then move into storyboarding? I guess its the part agencies play before farming out to motion professionals, developing and selling the idea. There are now a lot of independent motion artists out there bypassing the agency and speaking directly to clients, thought I would start a discussion on what happens before you put the latest tutorial to use and how you could see the bigger picture and create some original content that works/sells... Looking forward to your thoughts.
  6. Hi all, I'm moving to Melbourne in January and looking for some tips, links or heads up in regards to work in the mograph industry. I can't seem to find that much going on online (Seek.co.au) and wondered if there was any portholes or other sites I could be browsing? I also couldn't find many agencies serving Melbourne, am I finding this strange because I am coming out from London where the ratios are better? or is it not in the Australian culture to use agencies? Any help appreciated, thanks in advance.
  7. Do any of you do/know of anyone that produce live event show openings? for example award shows? or anything non broadcast? Would love to see some other work Cheers,
  8. British Gas = I did the Grand Designs awards and show content, the major sponsor was British Gas - I had to build the 3d Universe in 2.5d to replicate the TV adverts and insert this in the show opening video, also used for sponsor loop on 50" plasmas at the venue here in London. The original British Gas stuff was done by www.hornetinc.com - Director: Guilherme Marcondes Re: the website - its on the way, I'm fussing too much as usual. YouTube was only used as a tool to get some feedback. Thanks for the feedback.
  9. Thanks, points taken! Its funny after uploading it to youtube and viewing it in a different environment "so to speak" I too noticed it was way too long. Out with the machete!!
  10. Hey all, I have just uploaded my 1st cut of my reel to youtube: http://www.youtube.com/watch?v=a6MGMN9BVZ8 I would love to hear some comments on what you think, I have never had to rely on a reel before because my clients know what I can do. Because I am looking at moving overseas and starting fresh with little or no contacts "to Australia" I thought I had better put one together. All comments welcome both positive and constructive, any tips on starting off in Australia welcome also. Regards, The DigitalKiwi
  11. Hey all, I sell my soul to the devil and work mainly within the corporate world, this means usually there is a heavy corporate message within the video work I do, its not all about branding, usually the videos are 2-5min long, very little budget and time constraints (like every job) etc etc What I'm trying to get at is although I love looking at all the great mograph work that is being produced these days, does anyone know where I could find inspiration more tailored for the corporate video environment? I love trying to push the bar using mograph in this world, but because these types of things are not something you put on the reel its hard to find inspiration. If anyone has seen anything lately or knows of production houses that do it well please post them here. Thanks for your help,
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