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Guest eyetwist

reel credits

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Guest eyetwist

here's a topic I thought I'd throw out there for debate & discussion.

 

i am the head of an on-air promo dept. for a network based in los angeles. i receive many demo reels from various designers and agencies. i see the same work on many of the reels.

 

here's my problem: very very few of the designers/agencies credit the original project, original agency or collaborating partners. designers move move around quite a bit - i get that. this is a growing trend as clients chase "rockstar" designers from creative agency to creative agency.

 

however when i see work that i like on multiple reels without full credits, i have no idea where the original creative originated from. the end result is that reels start to look all the same.

 

when i started in the business in the early 90s (as a motion designer), it was an unwritten rule that you included a fully credited cutlist with your reel. where did that go?

 

does anyone agree with my view of this issue?

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Guest firemind

Yes definately, because even if multiple designers worked on a piece you want to know who did what exactly. Dongjoo did and it made everyone go 'duh, why doesn't anyone else make a list like that'.

 

I understand designers just wanting to show off incredible stuff tho, even if their role in it was perhaps only executive. I've done it myself a few times in my early portfolios, but in the end you'll be exposed anyway, which is (unfortunately) worse for the employer than the employee :(

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Guest renascent

yes, it is annoying and happened to me too... the work that i have done for Sirius can be found on 3 or 4 other reels too because one edited, the other added overlays or whatever... i say in general give credit were it is due... i mean if i would have only added typograpy to a commercial and put that in my reel i'd basically be lieing to myself and potential clients.

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Guest firemind

With the market demanding absolute spectecular work tho, annoying as it is, it is understandable a lot of work gets 'hi-jacked' that way. In the end it doesn't help the designer faking his reel/portfolio like that, but it does often get them a foot in the door :(

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